:root {
  --yellow: #fff45c;
  --cream: #fffdf0;
  --ink: #18130f;
  --muted: #675f54;
  --purple: #5b3aa8;
  --orange: #ff7a2f;
  --line: rgba(24, 19, 15, 0.22);
  --max: 1240px;
  color-scheme: light;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  background: var(--cream);
  color: var(--ink);
  scroll-behavior: smooth;
}

* { box-sizing: border-box; }

body {
  margin: 0;
  background:
    linear-gradient(rgba(24, 19, 15, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(24, 19, 15, 0.035) 1px, transparent 1px),
    var(--cream);
  background-size: 32px 32px;
  color: var(--ink);
}

img { display: block; max-width: 100%; }
a { color: inherit; }
p { line-height: 1.65; }

.skip-link {
  position: fixed;
  left: 16px;
  top: 12px;
  z-index: 1000;
  transform: translateY(-160%);
  background: var(--ink);
  color: white;
  padding: 12px 16px;
}

.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  padding: 16px clamp(20px, 4vw, 64px);
  border-bottom: 2px solid var(--ink);
  background: rgba(255, 253, 240, 0.94);
  backdrop-filter: blur(14px);
}

.wordmark { display: flex; align-items: baseline; gap: 12px; text-decoration: none; }
.wordmark span { font-size: 1.25rem; font-weight: 950; letter-spacing: -0.05em; }
.wordmark small { font-size: 0.62rem; letter-spacing: 0.16em; font-weight: 800; }
.main-nav { display: flex; gap: clamp(14px, 2vw, 28px); font-size: 0.78rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.08em; }
.main-nav a { text-decoration-thickness: 2px; text-underline-offset: 5px; }

.hero {
  min-height: calc(100vh - 68px);
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(480px, 1.1fr);
  align-items: center;
  gap: clamp(40px, 6vw, 92px);
  padding: clamp(60px, 8vw, 120px) clamp(20px, 5vw, 80px);
  overflow: hidden;
  background: var(--yellow);
  border-bottom: 2px solid var(--ink);
}

.eyebrow, .label, .project-number {
  margin: 0 0 14px;
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.hero h1 {
  max-width: 780px;
  margin: 0;
  font-family: Impact, Haettenschweiler, "Arial Narrow Bold", sans-serif;
  font-size: clamp(4.6rem, 10vw, 10.5rem);
  line-height: 0.77;
  letter-spacing: -0.035em;
  font-weight: 900;
}

.hero h1 span {
  display: block;
  max-width: 780px;
  margin-top: 28px;
  font-family: Inter, ui-sans-serif, system-ui, sans-serif;
  font-size: clamp(1.5rem, 3.2vw, 3.6rem);
  line-height: 1;
  letter-spacing: -0.055em;
}

.hero-lede { max-width: 690px; margin: 30px 0; font-size: clamp(1rem, 1.25vw, 1.25rem); font-weight: 600; }
.hero-meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 720px; margin: 0 0 34px; }
.hero-meta div { border-top: 2px solid var(--ink); padding-top: 10px; }
.hero-meta dt { font-size: 0.68rem; font-weight: 900; text-transform: uppercase; letter-spacing: 0.12em; }
.hero-meta dd { margin: 5px 0 0; font-size: 0.9rem; font-weight: 650; }

.hero-art { position: relative; min-height: 610px; }
.hero-wide, .hero-card { position: absolute; margin: 0; border: 2px solid var(--ink); box-shadow: 16px 16px 0 var(--ink); overflow: hidden; background: white; }
.hero-wide { right: -7vw; top: 4%; width: min(880px, 71vw); transform: rotate(2deg); }
.hero-card { left: 2%; bottom: 3%; width: min(270px, 24vw); transform: rotate(-6deg); }
.hero-wide img, .hero-card img { width: 100%; height: 100%; object-fit: cover; }
.hero-sticker {
  position: absolute;
  right: 3%;
  bottom: 5%;
  display: grid;
  place-items: center;
  width: 150px;
  aspect-ratio: 1;
  border: 2px solid var(--ink);
  border-radius: 50%;
  background: var(--cream);
  font-weight: 950;
  text-align: center;
  transform: rotate(8deg);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  margin-top: 24px;
  padding: 12px 20px;
  border: 2px solid var(--ink);
  background: var(--yellow);
  box-shadow: 5px 5px 0 var(--ink);
  text-decoration: none;
  font-size: 0.82rem;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  transition: transform 160ms ease, box-shadow 160ms ease;
}
.button:hover, .button:focus-visible { transform: translate(3px, 3px); box-shadow: 2px 2px 0 var(--ink); }
.button-dark { background: var(--ink); color: white; box-shadow: 5px 5px 0 white; }
.button-light { background: var(--cream); color: var(--ink); }
.text-link { display: inline-block; margin-top: 12px; font-weight: 850; text-underline-offset: 5px; }

.section-shell { width: min(var(--max), calc(100% - 40px)); margin: 0 auto; padding: clamp(76px, 10vw, 140px) 0; }
.overview { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 48px 80px; }
.overview h2, .project h2, .research h2, .feedback h2, .final-reflection h2 {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2.5rem, 5vw, 5.3rem);
  line-height: 0.98;
  letter-spacing: -0.055em;
}
.section-intro { margin: 0; font-size: clamp(1.05rem, 1.45vw, 1.35rem); }
.stat-row { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); border: 2px solid var(--ink); background: white; }
.stat-row div { min-height: 180px; padding: 28px; border-right: 2px solid var(--ink); display: flex; flex-direction: column; justify-content: space-between; }
.stat-row div:last-child { border-right: 0; }
.stat-row strong { font-size: clamp(3rem, 6vw, 6rem); line-height: 1; letter-spacing: -0.08em; }
.stat-row span { max-width: 170px; font-size: 0.78rem; font-weight: 850; text-transform: uppercase; letter-spacing: 0.08em; }

.project { border-top: 2px solid var(--ink); }
.project-heading { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 64px; align-items: start; margin-bottom: 64px; }
.project-heading > p { margin: 18px 0 0; font-size: 1.08rem; }
.project-number { display: inline-block; padding: 7px 10px; border: 2px solid currentColor; }
.project-yellow { width: 100%; max-width: none; padding-left: max(20px, calc((100vw - var(--max)) / 2)); padding-right: max(20px, calc((100vw - var(--max)) / 2)); background: var(--yellow); }
.project-dark { width: 100%; max-width: none; padding-left: max(20px, calc((100vw - var(--max)) / 2)); padding-right: max(20px, calc((100vw - var(--max)) / 2)); background: #17191b; color: white; }
.project-purple { width: 100%; max-width: none; padding-left: max(20px, calc((100vw - var(--max)) / 2)); padding-right: max(20px, calc((100vw - var(--max)) / 2)); background: var(--purple); color: white; }

.reflection-card { display: grid; grid-template-columns: 1fr 1fr 1fr; border: 2px solid var(--ink); background: white; margin-bottom: 52px; }
.reflection-card > * { margin: 0; padding: 28px; border-right: 2px solid var(--ink); }
.reflection-card > *:last-child { border-right: 0; }
.reflection-card blockquote { display: flex; flex-direction: column; justify-content: space-between; background: var(--yellow); font-family: Georgia, serif; font-size: 1.5rem; line-height: 1.2; }
blockquote cite { display: block; margin-top: 24px; font-family: Inter, sans-serif; font-size: 0.68rem; font-style: normal; font-weight: 900; letter-spacing: 0.12em; text-transform: uppercase; }

.gallery { display: grid; gap: 18px; margin: 36px 0; }
.gallery-docs { grid-template-columns: repeat(5, 1fr); align-items: start; }
.gallery-landscape { grid-template-columns: repeat(3, 1fr); }
.gallery figure, .scroll-gallery figure, .editorial-layout figure { margin: 0; }
.gallery img, .scroll-gallery img, .editorial-layout img, .feature-split > img, .poster-layout img, .campaign-hero img, .research > img {
  width: 100%;
  border: 2px solid var(--ink);
  background: white;
  cursor: zoom-in;
}
.gallery figcaption, .scroll-gallery figcaption { padding-top: 8px; font-size: 0.72rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.08em; }

.feature-split { display: grid; grid-template-columns: minmax(360px, 0.85fr) 1.15fr; gap: 64px; align-items: center; }
.feature-split h3, .editorial-copy h3, .poster-notes h3, .next-list h3 { margin: 0 0 16px; font-size: clamp(1.8rem, 3vw, 3rem); line-height: 1; letter-spacing: -0.045em; }
.compact-quote { margin: 28px 0; padding: 24px; border: 2px solid var(--ink); background: white; font-family: Georgia, serif; font-size: 1.5rem; }

.scroll-gallery { display: flex; gap: 18px; overflow-x: auto; overscroll-behavior-inline: contain; scroll-snap-type: x mandatory; padding: 48px 0 24px; }
.scroll-gallery figure { flex: 0 0 min(360px, 78vw); scroll-snap-align: start; }
.scroll-gallery-wide figure { flex-basis: min(620px, 88vw); }
.scroll-gallery img { aspect-ratio: 3 / 4; object-fit: cover; object-position: top; }
.scroll-gallery-wide img { aspect-ratio: 16 / 9; }

.editorial-layout { display: grid; grid-template-columns: 0.65fr 1fr 1fr; gap: 20px; align-items: start; }
.editorial-cover { grid-row: span 2; }
.editorial-cover img { aspect-ratio: 1 / 1.414; object-fit: cover; object-position: top; }
.editorial-page img { aspect-ratio: 1 / 1.414; object-fit: cover; object-position: top; }
.editorial-copy { grid-column: 2 / -1; padding: 32px; border: 2px solid var(--ink); background: var(--yellow); }

.poster-layout { display: grid; grid-template-columns: minmax(320px, 0.78fr) 1.22fr; gap: 72px; align-items: center; }
.poster-layout figure { margin: 0; }
.poster-layout img { border-color: white; }
.poster-notes { max-width: 580px; }

.campaign-hero { margin: 0 0 32px; }
.campaign-hero img { border-color: white; }
.platform-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; background: white; border: 2px solid white; color: var(--ink); }
.platform-grid article { min-height: 230px; padding: 24px; background: var(--cream); }
.platform-grid span, .feedback-grid span { font-size: 0.65rem; font-weight: 950; letter-spacing: 0.13em; }
.platform-grid h3 { margin: 36px 0 10px; font-size: 1.35rem; }
.campaign-reflection { display: grid; grid-template-columns: 0.35fr 1fr 1fr; gap: 32px; margin: 36px 0 0; padding: 28px 0; border-top: 1px solid rgba(255,255,255,0.5); }
.campaign-reflection p { margin: 0; }

.research { display: grid; grid-template-columns: 1fr 0.72fr; gap: 80px; align-items: center; }
.research > img { max-height: 680px; object-fit: contain; background: var(--yellow); }

.feedback { border-top: 2px solid var(--ink); }
.feedback header { display: grid; grid-template-columns: 1fr 1fr; gap: 44px 80px; margin-bottom: 48px; }
.feedback header .eyebrow { grid-column: 1 / -1; margin-bottom: -22px; }
.feedback header p:last-child { margin: 0; }
.feedback-grid { display: grid; grid-template-columns: repeat(4, 1fr); border: 2px solid var(--ink); background: var(--ink); gap: 2px; }
.feedback-grid article { min-height: 290px; padding: 26px; background: var(--cream); }
.feedback-grid article:nth-child(1), .feedback-grid article:nth-child(3) { background: var(--yellow); }
.feedback-grid h3 { margin: 52px 0 12px; font-size: 1.35rem; line-height: 1.05; }

.final-reflection { background: var(--yellow); border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
.final-reflection .section-shell { max-width: 1000px; }
.final-reflection h2 { max-width: 880px; }
.final-reflection > div > p:not(.eyebrow) { max-width: 820px; font-size: 1.18rem; }
.next-list { margin-top: 48px; padding: 30px; border: 2px solid var(--ink); background: var(--cream); }
.next-list ul { margin: 0; padding-left: 22px; columns: 2; column-gap: 48px; }
.next-list li { margin: 0 0 12px; break-inside: avoid; line-height: 1.5; }

footer { display: flex; justify-content: space-between; gap: 24px; padding: 36px clamp(20px, 5vw, 80px); background: var(--ink); color: white; }
footer div { display: flex; flex-direction: column; gap: 6px; }
footer span { color: rgba(255,255,255,0.65); font-size: 0.8rem; }

.lightbox { width: min(96vw, 1500px); max-height: 94vh; border: 0; padding: 52px 18px 18px; background: #111; color: white; }
.lightbox::backdrop { background: rgba(0, 0, 0, 0.86); }
.lightbox img { width: 100%; max-height: calc(94vh - 100px); object-fit: contain; }
.lightbox button { position: absolute; top: 12px; right: 16px; border: 0; background: none; color: white; font: inherit; font-weight: 800; cursor: pointer; }
.lightbox p { margin: 10px 0 0; text-align: center; font-size: 0.8rem; }

@media (max-width: 1000px) {
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-art { min-height: 560px; }
  .hero-wide { right: -12vw; width: 100%; }
  .hero-card { width: 220px; }
  .overview, .project-heading, .feedback header { grid-template-columns: 1fr; }
  .gallery-docs { grid-template-columns: repeat(3, 1fr); }
  .platform-grid, .feedback-grid { grid-template-columns: repeat(2, 1fr); }
  .editorial-layout { grid-template-columns: 0.75fr 1fr; }
  .editorial-cover { grid-row: span 1; }
  .editorial-copy { grid-column: 1 / -1; }
  .campaign-reflection { grid-template-columns: 1fr 1fr; }
  .campaign-reflection .label { grid-column: 1 / -1; }
}

@media (max-width: 720px) {
  .site-header { align-items: flex-start; padding: 14px 18px; }
  .wordmark small { display: none; }
  .main-nav { gap: 12px; font-size: 0.66rem; flex-wrap: wrap; justify-content: flex-end; }
  .main-nav a:nth-child(2), .main-nav a:nth-child(3) { display: none; }
  .hero { padding: 56px 20px 72px; }
  .hero h1 { font-size: clamp(4.2rem, 23vw, 7rem); }
  .hero h1 span { font-size: 1.65rem; }
  .hero-meta { grid-template-columns: 1fr; }
  .hero-art { min-height: 380px; }
  .hero-wide { top: 8%; right: -28%; width: 130%; box-shadow: 10px 10px 0 var(--ink); }
  .hero-card { width: 128px; left: 0; bottom: 0; box-shadow: 8px 8px 0 var(--ink); }
  .hero-sticker { width: 92px; right: 0; bottom: 0; font-size: 0.68rem; }
  .section-shell { width: min(100% - 32px, var(--max)); padding: 72px 0; }
  .project-yellow, .project-dark, .project-purple { width: 100%; padding-left: 16px; padding-right: 16px; }
  .overview h2, .project h2, .research h2, .feedback h2, .final-reflection h2 { font-size: 2.55rem; }
  .stat-row, .reflection-card, .feature-split, .poster-layout, .research, .editorial-layout { grid-template-columns: 1fr; }
  .stat-row div { min-height: 145px; border-right: 0; border-bottom: 2px solid var(--ink); }
  .stat-row div:last-child { border-bottom: 0; }
  .reflection-card > * { border-right: 0; border-bottom: 2px solid var(--ink); }
  .reflection-card > *:last-child { border-bottom: 0; }
  .gallery-docs, .gallery-landscape { grid-template-columns: repeat(2, 1fr); }
  .feature-split { gap: 30px; }
  .editorial-copy { grid-column: auto; }
  .platform-grid, .feedback-grid { grid-template-columns: 1fr; }
  .campaign-reflection { grid-template-columns: 1fr; }
  .campaign-reflection .label { grid-column: auto; }
  .next-list ul { columns: 1; }
  footer { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  :root { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: 0.01ms !important; }
}