Brand audit
ASU GIT 502 · FALL 2026 · COURSE PORTFOLIO
Jelato 88 Brand + content system
A playful local gelato brand turned into a connected content ecosystem — from audit and audience strategy to editorial storytelling, data design and social campaigns.
THE CONNECTED SYSTEM
One identity.
Six different jobs.
Every deliverable answers a different question in the customer journey. Together, they define the brand, organize publishing, make unfamiliar flavors approachable, simplify decisions and build participation around seasonal moments.
Content engine
Flavor Passport
Data story
Social campaign
Meme research
THE VISUAL LANGUAGE
Playful by design.
A few moments from the system show how the same Jelato 88 voice can guide a choice, build a seasonal character world and adapt across social formats.
CASE STUDY CHAPTERS
Six chapters.
One connected story.
The exercises are presented as a single brand-system case study. Select any chapter to open its original submitted PDF.
FEEDBACK → REVISION
The work became more playful — and more precise.
Recorded Canvas feedback praised the visual direction and strategic depth. It also identified proofreading as part of the design process, not an afterthought.
“I love the visual elements of this so much.”
“WOW! Incredibly thorough!”
“Absolutely gorgeous!”
FINAL REFLECTION
The strongest pieces do not just match. They work together.
The semester shifted my thinking from isolated posts to a content system. Each piece keeps the same visual voice while doing a specific job: attracting attention, reducing uncertainty, supporting a choice or inviting participation.
Begin the full story →